The first place to start is with creating the places where you will create, post and promote the blog posts, white papers, etc. that you will post online. In addition, you will use these digital “assets” you have created to share other interesting and useful articles, presentations, podcasts and other digital information related to your brand which will (a) help educate the readers of your information and (b) show them that you are “plugged in” to the other authorities in your industry.
The good news is that creating these digital assets is virtually free, depending on how you want to do it, or can cost as little as $100 a year if you want to spend a little more and really do it right.
You should have at least five of the following nine digital properties as the foundation for your personal brand:
- Your website/blog
- A LinkedIn personal or business page
- A Facebook business page
- A Google My Business account
- A Twitter account
- An Instragram account
- A Pinterest account (optional)
- A YouTube account
- A Slideshare account
Why so many? Back in the day 10-12 years ago, many of these platforms didn’t even exist and you didn’t need them because getting noticed was not so hard. But now, you need to not only create interesting, useful, compelling information related to your industry or specialty, but you also need a way to promote it, to get the word out to the internet population so that someone actually has a chance to read it.
Today, the strategy is to set up your own blog, write information that your audience will find useful or interesting on a regular basis, then user social media, email marketing or paid advertising to let people know what you’ve created. Does it work? Absolutely! But like anything, it requires discipline to show up on a regular basis like a professional. Do that, and produce something of value, and we guarantee you will see results.
OK, it’s time to get started. Click here to learn more about setting up your own blog and website.