One of the most important aspects of building a personal brand around your career is that it gives you the opportunity to establish yourself as an authority in your field.
Companies and employers are always on the lookout for thought leaders, those people who don’t just repeat what they are told but who are looking for opportunities to grow their knowledge, who aren’t afraid to explore new and better ways to do things, and who can see new and emerging opportunities (and problems) as they appear.
Demonstrating your “authority” as a subject matter expert in your field is a quick way to demonstrate that thought leadership and set yourself apart from the crowd.
When you have published articles, tweets, forum posts and the other online assets is your opportunity to show potential employers or clients that you are not just a person who shows up from 8 to 5. It demonstrates that you have invested your time and effort in growing your expertise in your field, that you are willing to share your knowledge with others and that is exactly the kind of thing that sets you apart from the crowd.
Be sure to read the post How To Build Your Personal Brand for the details on how and where you can get your information out on the web. The most important thing is that you start. It will set you apart from the crowd, it shows initiative and it allows you to demonstrate your knowledge in a way that an interview simply can’t equal.