Consider the following hypothetical:
One professional has:
- A personal website
- Career pages on LinkedIn and Facebook
- A business Twitter account where they announce any new information they post
- A Slideshare account where they post their latest presentations
- A Google Plus page
- A Pinterest and Instagram account for images and infographics
The other professional:
- simply posts his or her resume to the job boards, and waits.
Which person, whether they are a job applicant or simply someone for which an employer has received a referral, is going to present the most impressive option?
This is the proverbial ‘fork in the road’ that’s developing in 2016. Proactive, savy professionals are starting to build out their online presence to make it clear who they are, what they know and what their career is about when the inevitable search of their name comes.
According to Shama Hyder in her Fortune article 7 Things You Can Do To Build An Awesome Personal Brand, “the question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf”.
Unfortunately, most job-seekers and professionals today are still not proactive about creating and building their brand, instead relying strictly on a resume which reflects their experience and job history when seeking promotions or new jobs.
The good news is: Creating your personal brand is not hard. Why not take the time to master the basic tactics that will help build your career brand and position yourself as a much more attractive employee or job-seeker for years to come, before you are one of the last to do it? Particularly when you consider that the work you do today to establish your personal brand online will exist for years, or until you decide to change it.