So you agree that creating your personal brand seems like a good idea, and you like the idea of getting a jump on the rest of the professionals in your industry. But why exactly is this critical?
Several reasons. There are more than I will describe here, but I will lay out five very good ones.
1. It demonstrates initiative. One thing all employers looks for is self-starters, people who have plenty of energy and passion for the thing they do for a living. What better way to demonstrate that than by creating your own digital assets and using them to provide useful, valuable content to people searching for answers. The act of sharing information is the best kind of initiative. It looks good and says good things about you.
2. A way to show your knowledge, training and expertise. Similar to the first point but just letting your voice be heard is one thing, using that voice to really shine is another. By producing well researched, insightful, useful content that explains how things work, solves complicated problems, provides a framework to build solutions, etc. you are showing your reader just how good you are. Without this step in bilding your personal career brand, would as many people know?
3. It sets you above the crowd. How many people in your profession do you know who have their own website, blog regularly, have professional FB and LinkedIn pages, and promote their information with tweets? Probably not many. It’s such a great way to separate yourself from the crowd, to rise above, with genuine initiative, substance and value.
4. It lets your voice be heard. By creating platforms in which you regularly blog, participate in online forums and conversations, tweet about your profession, etc. you are creating a permanent, indexed (in the search engines), digital record that establishes your credibility and participation in your field. If a tree falls in the forest and no one is there to hear it, does it make a sound? Put another way: If you are a smart, experienced, talented professional with drive and grit to succeed, but no one knows, does it really matter?
5. Gives you a broader platform than a job board. When you create the kind of digital assets outlined here, you are opening yourself up to the world to be seen, and heard. Each of the social media platforms has a core user base, and by spreading your knowledge and expertise across all of them you give yourself a chance to be found and heard in ways that simply posting a resume will never come close to.