Times Have Changed. Should You?
Things change, faster today than ever before. While that can sound a little scary, it can also be great news if you recognize the change and accept the challenge of figuring out how to benefit from a shift in the new way things work.
Such a shift is occurring now in area of Personal Branding, and it has created new opportunities to land a new or better job or career.
Disruption Creates Opportunity
There are plenty of examples throughout history of innovations that completely changed an industry, a market or a business model.
- The automobile
- The light bulb
- Cell phones
The impact of innovations on business leads us to the idea of ‘disruptors’. Disruptors (for example, Uber or Twitter) are things, models, etc. that changed the status quo so drastically that old models become obsolete and in many cases useless. Have you used your ‘yellow pages’ lately?
When the automobile became a mass produced consumer product, buggy whip makers found themselves unemployed. How do you suppose typewriter repairmen are faring today? Expect similar changes in banking, education, taxi service and many other industries as well.
That the digital age and the internet have driven such changes is not news, but it is worth noting the expansion of social media platforms has had a substantial impact on is our jobs and careers, specifically getting new jobs.
Online Job Boards
It was a huge shift around the year 2000 with online job boards like Monster.com or CareerBuilder.com. There employers could post a job opening, applicants could quickly and easily upload their resume, and the matching process would begin.
But over time job boards proliferated, the world came online, and now there are in excess of 250 resumes uploaded for any given job posted on the internet, and sometimes far more. Uploading your resume to a job board is still a useful activity, but competition is such that it’s just not enough now.
The solution? Building your personal brand. The good news is that it’s now pretty easy to build a digital brand for yourself and your career that makes it easy to stand out from the job seeking crowd. It is now possible to have so much evidence of your qualifications, your commitment to your career and what your reputation is that we hardly have to rely on resumes now.
Not sure that’s true? Ask any employer if they check Facebook or LinkedIn profiles before hiring, and likely before even interviewing new applicants. It’s become so easy to research someone now, and people are learning that the results they find online tell a story that’s much richer than a simple one page resume.
It’s now our job to take an active hand in constructing and managing our online information, to be sure it’s telling the right story about you, what you know and more importantly what you stand for.
Next … How to begin building your personal brand.