There are literally millions of resumes posted online, and that number grows each day.
According to Dr. John Sullivan, there are an average of 250 resumes submitted for each corporate job opening. That’s not intended to be a depressing opening to a blog post, it’s just a fact.
Getting a job in 2016 requires getting noticed and that’s no longer an easy task. Whether you seek a new job, or an upgrade to more responsibility, employers need something in addition to your resume to create the interest required to give you serious consideration.
Until recently, the process most of us followed was:
- Update your resume with the latest skills and job experience to highlight your qualifications
- Post your resume on job boards like Monster.com or CareerBuilder.com
- Wait for the offers to roll in (or just wait…)
- Go to Career section of the corporate website to post your resume
Taking that approach today is like volunteering to be a needle in a haystack. Good luck!
It’s hard enough to become one of dozen(s) of resumes to be considered for an interview, but that’s just the start.
If you are fortunate enough to find yourself in the running for a position, or to land a new client, what then? You’re still just competing with words on a page (resume). Of course you’ve got a track record of experience to point to, and your education in your field will help too. But will you be the only one with education and work experience? Uh … no.
The problem is still the same. How do you stand out?
Managing Your Career
The facts outlined above are the challenge facing everyone today, but as we know (good news here) problems create opportunities. Smart professionals are starting to follow a new approach to solve the problem.
Strategically managing your career by creating a personal brand allows you to promote yourself in ways not possible. Building a personal brand allows you to control the conversation and promote your experience and skill with evidence instead of claims on a resume. Using digital and social media to raise awareness, demonstrate your accomplishments and build an online record of accomplishment moves you from job seeker to accomplished professional.
That is how you separate yourself from the crowd.
“Personal branding is a global phenomenon that has become increasingly important to all career-minded individuals. Personal branding is the process by which we unearth what makes us special and then communicate that branding message to the proper audience.” Dan Schawbel
We all have a personal brand whether we recognize it or not. Unfortunately, we don’t all manage it. Regardless of the type of company you own or your career expertise, don’t leave your personal brand to chance.
A January 2011 study by Bute Coaching, a London-based professional coaching firm, revealed that 45 percent of people don’t even think about their own personal brand. You won’t become known and respected in your company if you don’t know the unique value you provide and how to connect that value to your company’s overall mission.
In 2016, if you want to succeed in the workplace you need a well-defined personal brand. By taking the right steps, you have a much better chance of establishing your unique value and position in the market.
According to Salary.com, whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.
“Regardless of age, position, or the business we happen to be in, all of us need to understand the importance of branding,” management consultant Tom Peters writes in “The Brand Called You.”
Tomorrow, I’ll outline the steps to start creating your own online personal brand, and share some excellent resources to help you along the way.